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EffectiveBrandinginLanguageTravelwww.2238.cn中国最大下载资料网www.2238.cnOverviewofPresentation?WhatisBranding?BrandingintheEducationSector?HowtoBuildandManageaBrandwww.2238.cn中国最大下载资料网www.2238.cnWhat’sHappenedtoDate?Relativelynewconceptinthissector,yetonesofamiliarinothersectors–Barkers’2003surveycomprisingover4,000UKstudentsshowedonly30%believedtheirinstitutionpossessedabrandand25%werecertainitdidn’t–Whenaskedwhatthisbrandwas,themajoritydescribeditasoneofacademicqualityortheinstitution’slogo/strapline?Previously,educationprovidershavetendedtoleavetheirbrand/reputationstochanceorhaveseenthetaskasacommunicationsjob?A2003UKsurveyofVCsindicatedincreasingrecognitionthatthishastochange,institutionshavetoembracethefactthattheirreputation/brandisabusinessassetjustliketheirhuman,capital&financialresources?Allfelt