电子商务与网路行銷

电子商务与网路行銷產業電子化人才培訓計劃大綱電子商務概論電子商務市場研究電子商務商業模式網路行銷與應用產業電子化人才培訓計劃電子商務概論產業電子化人才培訓計劃電子商務(ElectronicCommerce)ElectronicCommerce(ECorE-Commerce)isthesharingofbusinessinformation,maintainingbusinessrelationships,andconductingbusinesstransactionsbymeansoftelecommunicationsnetworksThearrivalofthecommercialuseoftheInternet,drivenbyitsWorldWideWebsubset,hasbeendefiningthenewE-Commerce.Itisemergingfromtheconvergenceofseveralmajorinformationtechnologiesandbusinesspractices.產業電子化人才培訓計劃電子市場(ElectronicMarket)ElectronicCommerce的基礎允許買賣方交換價格與產品資訊之組織資訊系統以電子化方式支援交易之各個流程-Prepurchasedetermination-Purchaseconsummation-Postpurchaseinteraction產業電子化人才培訓計劃電子階層組織(ElectronicHierarchy)Electronichierarchiesarelong-lastingsupplier-customerrelationshipsbetweenfirms,maintainedwithtelecommunicationsnetworksandcoordinatedlargel