【营销星球-私密】20190905-Skucandy2018PRPan_1213_FINAL公关方案[修复的]

INDEXOURINSIGHTOUROBJECTIVESOURSTRATEGYCOMMUNICATIONCALENDAR&COLLABORATIONMONTHLYKPITEAMSTRUCTUREESTIMATEQUOTATIONWWW.1C9U.COMAssetsOURINSIGHTWWW.1C9U.COMBRANDSPIRITWWW.1C9U.COMTARGETCONSUMERTrend-consciousstudentsEarlyworkforceentrantsStyleplusfunctionalandbudgetaryneedsGender:55%Male,45%FemaleAge:16-27Maxwillingtospend:RMB700Psychologic:Open-mindedSophisticatedTendtobedifferentInterestedinfashion,music,sportassociationCareforsoundquality,design,andeasyoperationDemographicWWW.1C9U.COMCOMPETITORRESEARCHMainFocusPriceConsumerFeedbackOfflineEventFashion&Lifestyle788RMB3,088RMBFashionshapeGoodsoundqualityHeadphonesarenotcomfortableWeakbatterylifeBeats×LINEpop-upinShanghaiProfession999RMB2,888RMBWonderfuldenoisetechnologyLightandcomfortableTraditionaldesignBose×Tmallpop-upinHangzh