【营销星球-私密】20190802-【DEEPFOCUS】MACDoube11communicationpan170922-

1M.A.CCHINAFY18TMALLDOUBLE11CAMPAIGNDEEPFOCUS·Sep8th,2017CommunicationPlan13M.A.CCHINAFY18TMALLDOUBLE11CAMPAIGNCAMPAIGNIDEA-CHN#BOUNDLESSLOOK，TAGLESSYOU#THEMESOCIALHASHTAG主题:#妆出彩艺无界#妆容UGC:#魅妆无界#妆出彩艺无界红动上海·顽色无限创意无限·自我无界无界妆容·无限定义#无界新妆#2#妆艺无界#3#魅妆无界#34M.A.CCHINAFY18TMALLDOUBLE11CAMPAIGNCOMMUNICATIONPLAN10.910.1110.1210.1810.3111.111.1011.1111.12Phase1teaserPhase2warmupPHASE3launchDDAYSTHANKUDAYSKeyMessagePhase1Warmup潮流跨界无界创意设计无界Phase4sustain无界态度倒数双11Phase2SHFWPhase3BurstObjectives为发布会造势，直播引流直播+shopthelook,GWPreveal为双十一活动预热,amplifyD11assets大量种草：尤物志3头条文章before17th;GWP/MiniMac/Cushion/Antiquerose/Keysku&topshades官方SocialAngleTeaserpostersMACxSFWofficialInfluencerbts&visualreveal直播withvogue系列明星设计师大片&how-