ANewLavidapus华北区域价格策略

AllNewLavidaPlus区域价格策略华北地区81/174/48200/45/320/93/77115/0/25255/209/0255/135/31207/215/21751/67/7634/116/1720/60/101115/177/221137/148/160255/255/25581/174/48200/45/320/93/77115/0/25255/209/0255/135/31207/215/21751/67/7634/116/1720/60/101115/177/221137/148/160255/255/25501A级家轿市场现状产品换代契机深挖市场机会81/174/48200/45/320/93/77115/0/25255/209/0255/135/31207/215/21751/67/7634/116/1720/60/101115/177/221137/148/160255/255/255销量分析：A级车市场华北区域A级车市场主流车型，上汽大众主打朗逸；一汽大众主打速腾+宝来朗逸的市占率领先，但优势逐渐缩小，速腾+宝来两款车市占率超过朗逸81/174/48200/45/320/93/77115/0/25255/209/0255/135/31207/215/21751/67/7634/116/1720/60/101115/177/221137/148/160255/255/255销量分析：A级车市场品牌车型销量一汽大众NewSagitar1.6L9895NewSagitar1.2T2363NewSagitar1.4T8213BoraNF1.5L20970BoraNF1.4T252上汽大众AllNewLavida1.5L334AllNewLavida1.4T161NewLavidaFL1.6L21651NewLavidaFL1.4T17172018年1-6月保险辆，现款朗逸、宝来1.6L（1.5L）为主销车型，远高于1.4T车型；速腾1.4T（1.2T）销量高于1.6L车型1.6