【营销星球-私密】20191212-凡士林Vaseine2017WinterDigitaCampaigncr...

2017VASELINEWINTERCAMPAIGNIDEAPROPOSAL2017.2ByReloadAgendaBriefRecapOurThinkingCreativeIdea--Video--Html5--EC--WatsonsAgendaBriefRecapOurThinkingCreativeIdea--Video--Html5--EC--WatsonsBriefRecap1324ProductAdvantagesHealingSuperiorityCommunicationAssetsLeveragethetalkabilityofChenMantomodernizingbrandimageCommunicationModeObjectivesDrivepenetrationbyrecruitingNewBrandUsersCommunicatebrandpropositioninaRelevant&AspirationalwayAgendaBriefRecapOurThinkingCreativeIdea--Video--Html5--EC--WatsonsOurThinkingCulturalTensionSuperiorityinDeephealingpowerNeedmoistureandnutritionforskinaswellasthemselvestorevealbeautyBrand&ProductTruthCelebrityEssenceRealbeauty,natural,authenticBrand&ProductTruth卓越修护，蕴含凡士林微凝晶冻快速吸收，润泽不油腻修护深入角质层，身体护理全新突破经典品质，百年传承花木调清香，瑞士Gvaudan公司特调Product