【营销星球-私密】20191122-MaestroHairsprayReaunchCampaign

BRANDESSENCEHeadforyouBRANDROLE美涛帮你展现最好的自己，让你有勇气面对未知(takeactionandfacepotentialrisks)FUNCTIONALBENEFITLongLasting(supportive)Caring(supportive,warm)Naturalstylingeffect(genuine,authentic)EMOTIONALBENEFITAssuranceConfidenceCourageBRANDVALUE美涛相信每当你对未来犹豫不前的时候，其实你的内心已经准备好了，你只需要那么一点点勇气BRANDNEWPOSITIONINGBRANDROOTS18yrshistory|LeaderinChinastylingcategory|ProfessionalStylingMasterCONSUMERINSIGHT我也想听从内心的召唤，做真实的自己，但这意味着做出取舍，付出代价，我不确定我是否有足够的勇气，去面对未知的未来CampaignFocusChangeMaestrobrandimageHairsprayRL360°LaunchCampaign2017COMMUNICATIONPLANCampaignPhaseProductFocusHairspray持久定型+氨基酸养护KeyObjectives1.Buildawarenessandbuzzforproductlaunchtobringoutyoungerbrandimage2.Drivepenetrationfromnewusersorcompetitors3.Drivesalesoffline&online美涛，与你一起，面对改变MaestrosupportsyoutochangeandstartsfromheadSupportyouthemotionallyandfunctionallyontheirwayofgrow