【营销星球-私密】20191029-0926JifJasaunchproposa_26thSept_整合

presentedbyReloadKRAFTJIFJAFLAUNCHPROPOSALEXECUTIONIDEA&PLANAGENDAYOURBRIEFSTRATEGICTHINKINGROADMAPLaunchKraftJifJafinChinaGetmillennialstotalkaboutandtryKraftJifJafonecommercebyofferingthemanoddbutdeliciousrangeofbiscuitsJOBTOBEDONEWHATWEALREADYHAVETheJifJaffamily&theiriconiceyesThecampaignideaAnexcitinglaunchportfolio&charactermerchandiseINSIGHTCOMPETITORCATEGORYCOMPANYCONSUMERCATEGORYINSIGHTSweetbiscuitsareconsidered‘indulgentbiscuits’,whicharesupposedtolightupmoodsmorethanjusttosatisfyhunger.DataSource:Mintel:Biscuits,CookiesandCrackers-201744%44%45%51%[?]?TosatisfyacravingTosatisfyhungerTotreatmyselfToreleasestressIneedanenergyboostWHYDOCONSUMERSEATSWEETBISCUITS?PlayWithOreoOREOKSF青春组合分享快乐HappinessDoubledBySharingCHIPSAHOY!一起愚乐DoSillyThingsForFu