[营销星球]电信业的调研结果要点普华永道第21期CEO调研：运筹帷幄的谨慎乐观者（英文版）

ceosurvey.pwc21stCEOSurveyTelecomleadersmaintainoptimismKeyfindingsfromtheTelecommunicationsindustry2|PwC’s21stCEOSurvey:Telecommunications4Acontinuedpositiveoutlook…6…Butdigitisationispromptingagreaterrelianceonoutsidehelp9Otherthreatsremain,thoughlesspronouncedX12Conclusion1321stCEOSurveyMethodology14PwCindustrycontactsContents3|PwC’s21stCEOSurvey:TelecommunicationsIntroductionForthisreport,wedefinedtelecommunicationscompaniesasthosethatmanagethechannelsdeliveringmessages,information,andentertainment.Thesearethewirelessandtraditionaltelephoneproviders,aswellascabletelevisiondistributorsandinternetproviders.Asfortheburgeoningnumberofcompaniesthatusetheinternetforconnectingtocustomers,PwCclassifiesmostofthemas“technology”companies.(SeeKeyfindingsfromtheTechnologyindustry.)Despitetherisingthreatofdigitaldisruption,