[0523]房地产销售讲义

房地产销售讲义目录第1章房地产基础知识.....................................................3第2章房地产经纪人........................................................9第3章房地产门店经理.....................................................15第4章房地产经纪服务礼仪................................................21第5章房地产经纪实务..................................................31第1节跑盘............................................................31第2节电话营销技巧.....................................................33第3节客户接待技巧.....................................................35第4节独家代理与钥匙管理...............................................42第5节如何反签.........................................................44第6节看房.............................................................45第七节如何跟进........................................................53第八节讨价还价..........................................55第九节跳盘与控盘..........................................61第十节如何建立客户档案及售后服务.......................................66第十一节如