【运营计划】BCL旗舰店运营计划[4页]

预算2016年项目预算表项目月份指标分类1月2月3月一季度小计4月5月6月二季度小计7月8月9月三季度小计10月11月12月四季度小计全年合计含税销售收入重点关注8620.0034.0030.0050.00102.00182.00102.0090.0080.00272.0090.00300.00122.00512.001,000.00毛利率%重点关注65.00%65.00%55.00%61.67%55.00%60.00%60.00%58.33%60.00%60.00%60.00%60.00%55.00%55.00%55.00%55.00%58.75%产品成本2.802.109.0013.9013.5020.0040.8074.3040.8036.0032.00108.8040.50135.0054.90230.40427.40毛利重点关注5.203.9011.0020.1016.5030.0061.20107.7061.2054.0048.00163.2049.50165.0067.10281.60572.60运营费用重点关注7.467.3514.6029.4120.5425.0045.7391.2744.0238.2037.60119.8241.80148.0056.74246.54487.04快递费1.421.073.005.495.146.0011.1322.279.427.206.4023.027.2030.0011.2648.4699.24快递费率%重点关注18%18%15%16%17%12%11%12%9%8%8%8%8%10%9%9%10%付费推广费用重点关注2.241.685.609.528.4010.0020.4038.8020.4018.0019.2057.6021.6084.0029.28134.88240.80推广费率%28%28%28%28%28%