【活动】活动执行表—参考[5页]

预估计划表量化流量来源预估和销量分解目标成交额活动价客单价预估备货量所需UV预估活动UV流量缺口购买转化率卖出订单数平均购买件数流量补缺计划最总流量缺口100000059118169492824920000824930%8475250003249来源预估跟销量产出分解评估预估带来流量值流量UV总和平均点击成本所需花费转化率成交人数人均成交件数售出数量成交金额流量来源入口预热期间活动期间根据行业值站内付费流量直通车2008001000330005%5031508850钻展50010001500115003%4531357965淘宝客50050010006.868007%7021408260天猫首焦(或淘金币）50010001500115003%4531357965天猫无线端首焦50010001500115003%4531357965其他00000站外付费流量返利/导航网站500100015001.827001.80%273814779QQ空间微博500100015000.812003%4531357965新浪微博推广500100015000.7511253%4531357965百度竞价00000论坛文字链00000其他00000免费流量自然搜索150350500005%253754425预热优惠券10001500250051250015%3753112566375老客户500200025001.7425010%250375044250活动平台流量活动平台-首页2000300050000030%150034500265500活动平台-分类页3500550090000030%270038100477900活动平台-无线端800250