Demandbase-人工智能在营销和销售行业的神话和现实（英文）-10页

RESEARCHREPORTTHEMYTHS&REALITIESOFAIINMARKETING&SALESSURVEYREPORTSPONSOREDBYWhenJimCramer,hostofCNBC’sMadMoney,recentlystatedthatArtificialIntelligence(AI)is“likesteroidsforbusiness,”andwarnedthatbusinesseshaveto“jumponthebandwagon”toremaincompetitive,WallStreetandtheinvestmentcommunitytooknoticeandinvestmentsinAI-enabledtechnologiesskyrocketed.AIispoisedtofundamentallychangebusinessesacrossindustriesbyautomatingspreadsheet-leveltasksthatwillfreeuptimeformorestrategic-levelthinking.ThisextendstotheB2Bsalesandmarketingworld,whereexecutivesagreethatAIwillbe“transformative”anda“gamechanger”fortheirbusinesses.However,manyaremovingtooslowlytotakeadvantageofreadilyavailableAI-poweredapplications,whichareeasilyintegratedintoexistingtechnologysolutions.AccordingtoanewsurveyfromDemandGenReport,amajorityofB2Bmarketingandsale