【白金会】Fina-TommyHifigerWomenCampaign_FINAL_FINAL(微信：Xboxun2017)

TOMMYHILFIGERXGIGIHADIDWOMENCAMAPAIGNByOgilvyGroupAug.2016TOMMYHILFIGERINCHINAGIGIHADIDINCHINAMARKET&CONSUMERSINCHINACOMMUNICATIONSTRATEGYCREATIVEIDEAYOURTEAMWHYOGILVYOBJECTIVELeverageGIGI’sstyletoenrichthebrandimageofTHinChinaActivate&exciteChineseaudiencesInduceviewerstopurchaseTOMMYHILFIGERINCHINA22%45%12%AcademicModernAmericanSpiritofAdventure45%thinkTHrepresentsthespiritofAmericaanditsadventurousoutlook13%FashionableWhatdoyouthinkofTH’sbrandimage?TOMMYHILFIGERINCHINA*source:Targetssurveybase:Chinatrackersample(125)Youthful8%CONCLUSIONLeveragetheadventurousspiritofTOMMYHILFIGERtoestablishabondwithChineseaudienceGIGIHADIDINCHINA24%42%15%Young&fashionableHasherownstyleFashionable,butnovividindividualstyleMostthinkGIGIisfashionablebut42%thinkGIGIhasnopersonalstyle.Maybesheneedsamore