2016绿地城奔跑吧新娘活动执行案

奔跑吧新娘活动执行细案20162.22——2.28Part1悬疑热点话题导入期2.22——2.28城市悬疑事件项目现场暖场活动222324252.262.28+2627V281+2.262.28A.+B.C.A.++2B.C.V2.262.272.272.28A.B.C.V201622.272.28XX2.29——3.6Part2“奔跑吧新娘”持续炒作期2.29——3.6快闪事件项目现场暖场活动291232.262.28+456+1+2.293.6A.2.293.6B.3.53.6C.A.H5B.C.V2.293.6H5201622.272.28XX3.7——3.13Part3“奔跑吧新娘”持续炒作期2.22——2.28快闪事件项目现场暖场活动789103.131112713+12.293.62+3.131.X52.103.4.5.XX3006.33.133.14活动后期炒作Part4*1.2229