*BrandStrategytoSkandiaRound218thApril2008ResearchReviewInterviewoftheSkandia’smanagementFindthegoalanddevelopingdirectionofSkandiaInterviewofthedistributionchannelinBeijingandShanghaiTel-interviewofSkandia’sagentFindoutthecurrentsituationofdistributionchannelCasestudyofsimilarbrandFindtheopportunityinthemarketFocusgroupofconsumersinBeijingandShanghaiFindouthowconsumerunderstandthebrandandtheconsumerinsightInterviewofthehigh-endconsumers(potential)FindopportunitiesofpushingpurchasetheUL-productfromtheconsumers’needInterviewofUL-product’sconsumersFindtheconsumingmodelandbrandopinionofconsumersConversazioneofSkandiasconsumers(Beijing)BrandauditofSkandiaanditsproductconsumingmodelStructure&ProcessCulturalContextConsumerContextBusinessContextBrandScanBrandAuditBrandvisionBrandPrintCustomerPrintdeliverDesti