DeliveringTheUnassailableAdvantageCastrol2002MediaRecommendationDate:Sep14,2002TheRoleofMediaForCastrolCASTROL’smediamoneyneedtobeinvestedaseffectivelyaspossibletoachievereturnsfromtheadvertisingaswellastocompetethedirectrivals,i.e.SHELL,MOBIL:-totherightpeople-attherighttime-intherightplace-attherightamountoftimesEffectiveMediaPlanning/BuyingEffectiveBuyingUnderstandingAudiencesSupportingRegionalityTacticalTimingMediaUsageMarketSupport/BudgetGuidelinesBudget:?16Mil(Gross)Market:Thesameasin1998-GD/FJ/SC/GX/HN-JS/ZJ-SHHebeiShaanxiInnerMongoliaLiaoningJilinHeilongjiangShandongJiangsuAnhuiZhejiangJiangxiFujianHenanHubeiHunanGuangdongGuangxiShanxiQinghaiSichuanGuizhouYunnanTibetHainanGansuShanghaiBeijingGuangzhouTianjinXinjiangUygurMediaObjectiveTomai