实力传播-nokia.com.sgver2

DrivingEyeballstotheE-shopinNokia.com.sgClient’sBriefNokiawillbelaunchingaseriesof“Transactional”and“Non-transactionalsitesinAPACTolaunchwithSingaporewebsitenokia.com.sgasthepilot“Transactional”sitebymidJulyPhase1:Productfocused(July–Oct2000)–FeaturingNokia8210/Nokia3210Phase2:Servicefocused(Oct–Dec2000)Overallobjective:Toattract25,000uniqueeachmonthtothe.sgwebsiteToachieve12,500visitorspermonthtotheE-shop(transactionsite)subpage.OnlineObjectivesTodrive12500visitorspermonthtonokia.com.sgE-commercepageProvideaccountabilityontheeffectivenessofthecampaignHow?BuildAwarenessfornokia.com.sgUniqueaccessories&servicesConsistenttacticalactivitiestokeepsitetopofmindNewproductlaunchesPromotionsanddealsEventsCaptureemailandtelnosforone-on-onemarketing.BuildAwarenessof.sgsiteTacticalPromotionsLoyaltyanddatabasemark