奥美训练循环图106

Ogilvy&MatherRef:TRAINING/TT/1SETUP/rc*TheTrainingCycle训练循环图Identifyneeds确认需求Designtheprogramme设计课程Setobjectives设立目标Selectmethodsofmeasurement选定评估方法Measurethechangeinperformance评估行为/表现上的改变Runtheprogramme执行课程Ogilvy&MatherRef:TRAINING/TT/1SETUP/rc*TrainTheTrainerIanStrachanVersion2.112/95Thissessionstartsunconventionallyandisdesignedtogetpeoplethinkingstraightawayabouttheimportanceofsettingasuitableclimateforlearning.Insteadofusualeasybeginnings,thequestionsonthenextslidearedesignedtochallengeandtomakepeoplefeelabituncomfortable.Welcomethembrieflytothesessionthenplungestraightin.DonotwarmupthegroupbeforeyouaskthequestionsOgilvy&MatherRef:TRAINING/TT/1SETUP/rc*SixQuestions六个问题1.Howmanyofyouhaveurgentjobstodoatyourdesks?多少人此刻在书桌上有急件待处理?2.Whowastold?howevernicely,thatattendanceatthisprogrammewascompulsory?是否有人告诉