奥美关于青少年消费群体的研究055

&Ogilvy&Mather&Ogilvy&MatherGenie?激励一代Astudyaboutpeople,notconsumers!这是一个关于人的研究,而非消费者研究20-29yearoldsurbaneducatedeliteinSouth,East&SouthEastAsia针对东亚,南亚,东南亚的20-29岁城市菁英而作Astudyaboutunderstandingtheirpsyche这个研究欲探索这群年轻一代心里的想法theirvaluesnotbehaviorandattitudesunlikeotherstudies不同于其他的研究调查,只针对他们的价值观,而非行为与态度Thestudyfocussesonaspecific搕argetgroup?:20-29yearolds,theurbaneducatedeliteofSouth,EastandSouthEastAsia.Therehavebeenanumberofresearchprojectsconductedbyadvertisingagencies,researchcompaniesandmanufacturerswhichhaveclaimedtounderstandtheAsianequivalentoftheWestern揋enerationX?Therehavealsobeenseveralconferencesonthesubject.However,theyhavealltendedtofocusonbrandormediaconsumption.Somehaveattemptedtooverlaysomerathercrudeconsumer搕ypologies?basedontheimpactoftechnology,Westernlifestyleandmaterialismontheirlives.Inot