提升数字广告中的信任和透明度（英文版）

COMSCORE中国座谈会:提升数字广告中的信任和透明度COMSCORECHINAEVENT:BringingIncreasedTrustandTransparencytoDigitalAdvertisingWillHodgmanExecutiveVicePresident,InternationalHuangXinyuSeniorVicePresident,ManagingDirector,NorthAsiaCaiFangVicePresident,ChinaMediaRatingsCouncil(MRC)viewabilitystandardNoselfreporting,3rdpartyverificationMediaagencytransparencyTrustworthyAccountabilityGroup(TAG)accreditationWalledgardensdownGoogleacceptsindependentbrandsafetyreportingforYouTubeChinaMediaAssessmentCouncil(CMAC)isfoundedtosetstandardforChinamarketTransparencyAustralia39%Spain49%Mexico44%UK44%US48%Brazil48%Italy49%Canada50%France44%Germany43%NearlyhalfofyouradsmaynothavetheopportunitytobeseenViewability:picturethis...Source:comScoreAdvertisingBenchmark2016ViewabilityratesDesktopdisplayProgrammatic46%Direct56%Programmatic3