147罗兰贝格_如何在日本市场获得成功？

MakingMoneyinJapanAprofitabilitysurveyamongGermanaffiliatesinJapanMakingMoneyinJapan3ContentsContentsIntroductionChapter1Themacroeconomicbackground1.1.ForeigndirectinvestmentinJapanisincreasing1.2.StrengthenedinitiativesoftheJapanesegovernmentChapter2TheearningssituationofGermancompaniesinJapan2.1.Profileofthecompaniessurveyed2.2.TheprofitabilityofGermancompaniesinJapan2.3.AcomparisonofprofitabilitybetweenthemachineryandconsumergoodssectorsChapter3ReasonswhyGermancompaniesareprofitableinJapan3.1.JapanisstillEastAsiasmostimportantmarket3.2.AdvantagesofforeigncompaniesinJapan—the‘Gaijinbonus’3.3.HandicapsofJapanesecompetitors—thelowlevelofglobalisation3.4.RelativelylowriskfactorsinJapanChapter4PossiblereservationsaboutcommittingtoJapan4.1.Thelingeringeconomiccrisis—alsoanopportunity4.2.TheKeiretsu—losingsignificance4.3.TheJ