网络营销发展趋势

TheLatestTrendsinInternetMarketing2007PanelistIntroductions?AndyKing,founder,WebsiteOptimization&author“SpeedUpYourSite”?DanielONeil,Alchemist&LeadAnalyst,PureVisibility?AbbeyBeardslee,SalePlanner,MySpace.com/FOXInteractiveSearchEngineMarketingTrends-TheShifttoSEOAndyKingwebsiteoptimization.comSEMtonearlydoubleby2011?????WhymoreSEM?AdvertisingbudgetsshiftingtoNetPPCpricesrising(Googleauto-pilot)MoremeasurablemetricsTV,radio,newspapers,yellowpagesdownMorecompaniesenteringthemarketShiftfromofflinetoonlinemarketingShiftfromTraditionaltoNewMediaShiftfromPPCtoSEO?PPC/SEOfrom2.4to1.1from2007to2012?PPCcostsrising–~6times$1+keywordsinJan.2007vs.Jan.2006–AveCPKrose33%eachmonthinQ12006–AveCPCrose55%/monthJan.2006toJan.2007DoubleClick,“DoubleClickPerformics50–SearchTrendReportQ12007,”(NewYork:DoubleClickInc