[营销星球]凯度：2018洞见媒体年度分享会暨GENZ白皮书

互联之力×Z世代之力ThePowerofConnection×ThePowerofGenerationZ?2018凯度洞见媒体年度分享会?暨GenZ白皮书发布会?2018KatarGettingMediaRight?AnnualEvent?OfficialLaunch,GenZWhitepaper1互联之力洞见媒体GettingmediarightThePowerofConnectivityJaneOstler凯度洞察全球媒体业务负责人GlobalHeadofMediaInsightsDivisionatKantar2互联之力ThePowerofConnectivity2HighHighLowGreatCommunicationMeaningfullyDifferent+187%有效沟通能加速品牌成长Strongcommunicationacceleratesbrandgrowth14衡量营销投资因此对品牌至关重要MeasuringmarketinginvestmentiscriticalInChina,moretouchpointsareneededtobuildbrandimpactDatasource:ConnectGlobalaverageChinaaverage在中国市场需要更多的媒介触点构建品牌影响力80%impact20%oftouchpoints60%oftouchpoints6Datasource:KantarMillwardBrownglobalCrossMediadatabase,April2017,798studies.Containsresultsfromall4regions(AMAP,LATAM,EuropeandNA).InEurope,Facebookincludesothersocialdisplay&video.413428