[营销星球]汉威士集团：《未来性别中立》

TheFutureIsFeMale2/45ABOUTTHESTUDYInMarch/April2017,HavaspartneredwithMarketProbeInternationaltosurvey12,168menandwomenages18+in32markets:Argentina,Australia,Belgium,Brazil,Cambodia,Canada,China,theCzechRepublic,Denmark,Ecuador,France,Germany,India,Indonesia,Ireland,Italy,Japan,Malaysia,Mexico,Myanmar,theNetherlands,thePhilippines,Poland,Portugal,Russia,SaudiArabia,Singapore,SouthAfrica,Spain,theUnitedArabEmirates,theUnitedKingdom,andtheUnitedStates.Thesurveysamplewasmadeupof21%leading-edgePROSUMERSand79%MAINSTREAMconsumers.Prosumerandmainstreamrespondentsaresegmentedintotheabovegenerations.Duetorounding,somefiguresdonotaddupto100%.MILLENNIALSages18–34GENXERSages35–54BOOMERSages55+WhoAreProsumers?Prosumersaretoday’sleadinginfluencersandmarketdrivers.They’vebeenafocusofHavasstudiesformorethanadecad