GoingDigita

DIGITALNEWSPROJECT2017GoingDigitalARoadmapforOrganisationalTransformationLucyKuengContentsAbouttheAuthor5Acknowledgements6ExecutiveSummary71.Introduction–‘Thecorechallengenowisorganisational’92.TheStrategicEnvironment–‘TurnawayfromSiliconValley’123.MakingStrategyStrategic–‘Asanindustrywe’vebeenfartooshort-termist’154.TheChallengeofRevenue–‘Thatmodelhasgone’185.ShinyNewThings–‘Lotsofstuffisn’tstrategy’216.Product,Data,andSocialMedia–‘Wehavetobecomeatechbusinesstoo’247.DigitalJournalismEvolves–‘Firstofall,don’tbeboring’278.Agility–‘Haveeveryoneconstantlyreadytoembracenewstuff’299.PeopleandPeopleProcesses–‘Therealchangeisintheweeds’3210.ChangingCulture–‘Wejusthavetogetoverit’3611.HowLeadersDriv