[营销星球]PCC_Ecom_OND_PLAN_v5

日期：2016/7/12部门：蓝标电商华北二部方案名称：PCCE-comONDPlan版本：v5ONDCommunicationTrustSafeguardtoprotectyouandyourfamilyduringFluSeason2CommunicationObjectiveGainconsumers’trustandconvincethemtotrySFGinFluseasonBuildingalinkagebetweenFluPreventionandSFGSFGKeySellingPointHowtomakeSFG’sProtectionmoreTangibleandmemorabletoconsumers?换回迪宝肤+的图片4COREIDEA蓝盾守护无惧流感WithProtectionbyBlueShieldNoneedtoWorryinFluSeasonCOREIDEAConsumershavedeepimpressiononSFG’sblueshield-likelogo&visuals.ShieldremindsconsumersofPrevention&fullyprotection.BuildingalinkagebetweenFluPreventionandSFG.WithProtectionbyBlueShieldNoneedtoWorryinFluSeason6ONDECCalendarCoreIdea蓝盾守护无惧流感WithProtectionbyBlueShield,NoneedtoWorryinFluSeasonKVDemomechanismTMALLexclusivelivestreamofTFBOYSonGHDmeetingFreegiftforConsumptionover?