39领导者愿景宇组织文化建设

領導者的願景發展與組織文化的建立國立台灣大學管理學院柯承恩吳玲玲Today’sagendaLeadershipvisionLinkingvisionandactionBuildingorganizationalcultureandvaluesinalignmentwithvisionI.LeadershipandVision在多變不確定的環境中，為組織訂定願景是領導者的責任許多經理人花許多時間(70-80%,Wah,1999)在dailyroutineinternalproblems:Complex,ambiguousinformationishardtointerprete.Routinedecisionmakingiseasier,wheretheycanseeinstantresultsManagersareaccustomedtocommand-and-controlmanagementWhatisvision?Vision:ideal,ambitiousfutureoftheorganizationeveryoneintheorganizationcanbelieveinonethatcanberealisticallybeachievedoffersafuturethatisbetterinimportantwaysthanwhatnowexistsExamples:Sony:thecelebrationoflifeThefunctionsofvisionVisionlinksthepresenttothefutureVisionenergizepeopleandgarnerscommitmentVisiongivesmeaningtoworkVisionestablishesastandardofexcellenceEffectivevisionsBroadappeal:leaderfindsthecomm