HOWASIA’SRISINGRETAILERSARERESHAPINGFMCGISSUE22017CONTENTSIntroductionThepowerpartnershipsdrivingFMCGgrowthinAsiaRespondingtodemographicchangeAgeingpopulations,shrinkinghouseholdsAdaptingtothechangeinmealtimesSmallerpackagesizes–andanappetiteforexperimentationDi?erentiatingamongstoldershoppers0304BringingconvenienceandcommunitytogetherBridgingthegapbetweenmodernandtraditionaltradeShrinkingstorestogrowFMCGshareConveniencestoresascommunityhubsDrivingdownpricesthroughcompetitionforshelfspace08Fusingo?ineandonlineOrderingonlineTargetingpromotionsthroughtechnologyOptimisingthesupplychainThesecretsofsuccessfulretailerpartnershipsinAsia13ReassuringonSafetyandQuality17Demonstratingvaluesandsocialpurpose19Productinnovationandspeedtomarket21Providingashoppingexperience23Conclusion255851389012221141851327PHILIPPINESTAIWANSOUTHK