[营销星球]2019全球时尚业态报告

TheStateofFashion20192TheStateofFashion2019TheStateofFashion2019TheStateofFashion2019ContentsExecutiveSummary10IndustryOutlook12GlobalEconomy18—37Trend1:CautionAhead19ExecutiveInterview:JoannCheng22Trend2:IndianAscent24ExecutiveInterview:DarshanMehta28Trend3:Trade2.031GlobalValueChainsinApparel:TheNewChinaEffect34ConsumerShifts38—69Trend4:EndofOwnership39ExecutiveInterview:JenniferHyman42Trend5:GettingWoke45ExecutiveInterview:CédricCharbit48Trend6:NoworNever51ExecutiveInterview:JeffGennette54DigitalInnovationMadeSimple58Trend7:RadicalTransparency60DealingwiththeTrustDeficit62FashionSystem70—91Trend8:Self-Disrupt71TheExplosionofSmall74Trend9:DigitalLandgrab77ExecutiveInterview:NickBeighton80Trend10:OnDemand83IsApparelManufacturingComingHome?86McKinseyGlobalFashionIndex92—99