[营销星球]2019中国奢华品报告-2019.1-67页

1CLFChinaLuxuryForecast20192019中国奢华品报告21.Respondent’sProfile受访者概况2.ChineseConsumersAndTheirLuxuries中国奢侈品消费概况3.ShoppingAbroad境外购物4.OnlinePurchases线上购物5.InformationChannel信息渠道6.WinningBrands杰出品牌7.Summary总结3RESPONDENT’SPROFILE受访者概况433%23%23%9%12%60,000-69,99970,000-79,99980,000-89,99990,000-99,999>100,000(inHKD)港币RESPONDENTPROFILEINHONGKONG来自香港的受访者概况Geography地区Age年龄Gender性别MonthlyHouseholdIncome每月家庭收入54%46%9%29%31%31%Below2526to3536to4546oraboveAverageannualhouseholdincome:HKD975,286平均每年家庭年收入NewTerritories新界37%Kowloon九龙36%HongKongIsland港岛27%小于25岁26岁至35岁36岁至45岁46岁及以上Samplesizeofnumber样本数量:31040岁5RESPONDENTPROFILEINMAINLANDCHINA来自中国内地的受访者概况Geography地区Age年龄Gender性别AnnualHouseholdIncome每年家庭收入56%44%14%32%28%26%Below2526to3536to4546orabove11%9%10%11%12%18%1