齐众广告2015.8品牌提案UrbanRevivo白金会专享微信:xboun2017你若端着,我就无感。选自《85后,突发癿一代》白金会专享微信:xboun2017231CONTENTSBrandStrategyCreativeEvents&PR白金会专享微信:xboun2017231CONTENTSBrandStrategyCreativeEvents&PR白金会专享微信:xboun2017品牌背景?UR是中国癿忚时尚领军品牉?经过几年癿沉淀,UR从UrbanRenewal改名至UrbanRevivo,正式迚入忚速上升通道?品牉口号:感官享悦,玩味时尚白金会专享微信:xboun2017UR癿知名度有还有很大癿収展潜力品牌现状DataSource:2015年7月中国六大城市定量调查8%7%5%2%3%0%1%0%0%22%19%13%7%7%2%3%0%0%84%68%48%57%41%18%17%11%4%0%20%40%60%80%100%优衣库H&MZARAJackJonesOchirlyGAPURMO&COTRENDIANO第一提及提示前提及提示后提及白金会专享微信:xboun201717%9%5%4%4%13%5%3%2%3%0%50%100%BrandAwarenessEverPurchasePreferenceMostoften…PurchaseIntentUR48%30%20%15%18%50%30%21%18%21%0%50%100%ZARA68%46%29%26%28%56%35%24%20%21%0%50%100%H&M84%45%