[营销星球]万博宣伟：《畅所欲言的黄金时代之CEO行动力：专业技术人员效力驱动因素》

Increasingly,CEOsarespeakingoutpubliclyandtakingstandsoncontroversialissues.CEOsnowhaveatrackrecordofspeakingupaboutsocial,politicalandenvironmentalissues,suchasclimatechange,genderpayequity,same-sexmarriage,immigration,guncontrolanddiscrimination.2BecausemanyFortune500companiesareseekingthenextgenerationofskilledtechnologytalenttodriveinnovationandmeetthedemandsofthefuture,wedecidedtosampletechprofessionalstounderstandtheirparticularviewpointsonCEOactivism.Thissampleincludespeoplesuchassoftware/applicationdevelopersandsoftwareengineersworkinginavarietyofsectors.CEOActivismin2018:TheTechEffectisthesecondreportissuedinthe2018annualpollconductedbyWeberShandwickinpartnershipwithKRCResearchaboutCEOactivism.CEOActivismin2018:ThePurposefulCEO,thefirstinour2018reportseries,focusedonAmericanconsumeropinionsaboutCEOactivism.