雅诗兰黛新品上市媒体整合营销方案（英文版）

VELOCITYMEDIALAUNCHEVENTPROPOSALPROPSALPROJECTBRIEFESTEELAUDERisplanningapresseventtopromotethefirstVELOCITYinBeijing.Bycreatingattractiveofflineactivities&onlineinteraction,hot-spotsocialtopics,choosingthemostpopular&effectivemediaplatformstogeneratemediabuzzamongmedias,influencers&targetaudienceaswellasdriveefficienttraffic！Time–Sep2016Location–BeijingAttendee–LocalMedia,Beauty&LifestyleInfluencersFormat–Antotallyunprecedented&digitizedBeauty-ShoppingExperiencePROJECTOBJECTIVE1.TousealltheeffectivemediachannelstomaximizesocialbuzzforTheFirstVelocityinBeijing;2.TodeliverthemessagethatasanBeautyLover、FashionIdol&Tastermaker,Velocityistheplaceyoumusttogo;3.ToshowcasethattheVelocitycreatesatotallynewdigitizedBeauty-ShoppingExperiencethatwillbringtangiblebenefit&convenienttothemedias,influencers&targetau