[营销星球]GobaWebIndex(GWI)：2018年电子商务消费者趋势报告（英文版）

CommerceFLAGHIPREPORT2018www.globalwebindex.comGlobalWebIndex’sbiannualreportonthelatesttrendsinonlinecommercehttp://www.globalwebindex.comContentsIntroductionKeyInsights03TheStateofEcommerce04CategoryTrends07DigitalContent09ThePurchaseJourney11DevelopmentsinEcommerce16NotesonMethodology19MorefromGlobalWebIndex21CommercepresentsGlobalWebIndex’sverylatestfiguresforonlinecommerce,consumerbehaviorsandengagementlevels.Amongothertopics,thisreportcovers:?Themarketsdrivingonlinecommercetrends?Therolesthatdifferentdevicesplayinonlinepurchasing?Thechangingdynamicsofhowpeoplearepayingforproducts?Thepotentialandcurrentimpactofsocialcommerce,voicecommerce,andNewRetail?Purchasingbehaviorsinspecificcategories?TheimportanttouchpointsalongthepathtopurchaseKeyInsightsTheshifttomobileaffectsallareasofthepurchasejourneyResearc