MindshareFutures-语音技术消费趋势和洞察报告（英文版）-2017-27页

IMAGE:DAYDREAMER,2016COURTESYOFMICHAELREEDERSPEAKEASYTherehasalwaysbeensomethingthatgetsinthewayofourrelationshipwithtechnology;thekeyboard,themouse,thescreen.We’renowreadyforthemostnaturalandintuitiveformofinteraction—thevoice.It’stimeforhumanityandtechnologytoSpeakEasy.Developmentsinspeechrecognitionandnaturallanguageprocessing(NLP)meanwecannowtalktocomputersinawaythatwasconsideredsciencefictionjustafewyearsago.AccordingtoGoogle,20%ofmobilesearchesonAndroidarebyvoice.Amazonhascreatedanewvoicehardwarecategoryandsold11millionEchoes,andGooglelauncheditsownequivalent,Home,intheUKinAprilthisyear.Theriseofavoice-activatedworldwillallowustogetcloserandmoreintimatewithtechnology.Voiceinteractionwillredefinenotjusthowweliveourlives,butthedigitaladvertisinglandscapea