爱德曼-2018年爱德曼信任度调查报告（英文）-2018.1-61页

#TrustBarometer2018EdelmanTrustBarometerGlobalReport2Methodology2018EdelmanTrustBarometerOnlineSurveyin28Countries18yearsofdata33,000+respondentstotalAllfieldworkwasconductedbetweenOctober28andNovember20,2017GeneralOnlinePopulation7yearsin25+countriesAges18+1,150respondentspercountryAllslidesshowgeneralonlinepopulationdataunlessotherwisenotedMassPopulationAllpopulationnotincludinginformedpublicRepresents85%oftotalglobalpopulationInformedPublic10yearsin20+countriesRepresents15%oftotalglobalpopulation500respondentsinU.S.andChina;200inallothercountriesMustmeet4criteria:Ages25-64CollegeeducatedIntop25%ofhouseholdincomeperagegroupineachcountryReportsignificantmediaconsumptionandengagementinbusinessnews28-countryglobaldatamarginoferror:Generalpopulation+/-0.6%(N=32,200),informedpublic+/-1.2%(N=6,200),masspopulation