BOM-2017VRAR报告（英文版）-2017-34页

1VirtualrealityAugmentedrealityHype?Orseriousbusiness?[[1VirtualrealityAugmentedrealityHype?Orseriousbusiness?[[VirtualrealityAugmentedrealityHype?Orseriousbusiness?[[2VirtualrealityAugmentedrealityHype?Orseriousbusiness?[[Tableofcontents1Introduction2Whatisvirtual,mixed&augmentedreality?2.1Virtual,mixed&augmentedreality2.2Theemergingvaluechain2.3Usersanddevelopers3Internationalmarket3.1Forecastreport3.2HowdidtheVRmarketperformin2016?3.3HowdidtheARmarketperformin2016?4Marketresearch4.1Researchverification4.2Users4.3Developers4.4Marketneeds5ConclusionColophonReferences34458910121518182123262830313VirtualrealityAugmentedrealityHype?Orseriousbusiness?[[vVirtualrealityAugmentedrealityHype?Orseriousbusiness?[[1IntroductionWeconductedthissurveyforthefirsttimein2016toanswerthefollowi