EquityResearch12February2018BarclaysCapitalInc.and/oroneofitsaffiliatesdoesandseekstodobusinesswithcompaniescoveredinitsresearchreports.Asaresult,investorsshouldbeawarethatthefirmmayhaveaconflictofinterestthatcouldaffecttheobjectivityofthisreport.Investorsshouldconsiderthisreportasonlyasinglefactorinmakingtheirinvestmentdecision.ThisresearchreporthasbeenpreparedinwholeorinpartbyequityresearchanalystsbasedoutsidetheUSwhoarenotregistered/qualifiedasresearchanalystswithFINRA.PLEASESEEANALYSTCERTIFICATION(S)ANDIMPORTANTDISCLOSURESBEGINNINGONPAGE46.Luxury&GlobalBrands:FeelingtheHeat(8)Guccishines;newbrandsaddedOurproprietarydeepdiveanalysisofkeysocialmediatrendsgeneratessomeuniqueinsightsintoluxurybrandmomentum.Thismonthourdatabaseincludes11newbrands(eg,Moncler,Pandora,adidasandNike).Giventheincreasingsocialmedi