SAP-未来企业在数字经济中的99个趋势（英文版）-102页

#SAPFastFacts99FactsonTheFutureofBusinessintheDigitalEconomyCompiledbyPeterJohnson,MarketingStrategyandThoughtLeadership72%ofglobalCEOsbelievethenext3yearswillbemorecriticalfortheirindustrythanthelast50years.Source:ForbesInsights,2016GlobalCEOOutlookBy2020,theaveragepersonwillhavemoreconversationswithbotsthanwiththeirspouse.Source:Gartner,TopStrategicPredictionsfor2017andBeyond:SurvivingtheStormWindsofDigitalDisruption,14October2016TweetthisfactInnovativebrandsexperiencebrandvalueappreciation9timesmorethanbrandsthatareperceivedtobelessinnovative.Source:KantarMillwardBrown,BrandZ?Top100MostValuableGlobalBrandsCompaniestodayare460%morelikelytofailwithinfiveyearsthantheywereinearlierdecades.Creativedestructionisacceleratingascompaniesinvestinintangibleassetssuchasdatabases,proprietaryalgorithms,andexpertwor