【白金会】smartcommunitypitch_FINAL奔驰汽车(微信：Xboxun2017)

>communitysmartcommunitypitchpresentation05March2014,Friday>>13>>recapfeedback.additionalPROsGoodeffortonoverallplanning.Interviewvideowasveryinsightful.Itwasveryrepresentativeofsmartownersandfans.Communitypositioningandagencyrecommendationisclear.Communitystructure,frameworkandoperationsaredetailed&solid–well-thoughtthrough.Specialcampaignsareengaging.andthefeatureofKOLswithincommunityisagoodidea.ForimprovementNamingof“smartCommunity”andnavigation:couldbemoreinlinewithcurrentinternetlingo.Layout:brandtoneandmannertobemoreobvious.Websitecouldbemoreinteractiveandexciting.Morein-depthplanningonformingintegratedcommsplanwiththeotherSNSplatforms(smartWeiboandWeChat)Focusedadvicefromexperiencedmoderatorsonstimulatingandmaintainingconversations.4>>recapfeedback.additionalIntegration-Tobuildcomprehensiveplatform