BORA汽车宣传计划

BORA宣传计划/CommunicationPlan080910111201020304052001200208091011120102030405BORA投产/SOP十周年庆典Tenyearscelebration记者投放及试车活动Pressconference/TestingDriving经销商投放Dealer’sLaunching上海车展ShanghaiAutoshow网上调查surveyinternet直邮活动DM路牌发布/Billboard专业媒体评价ADVinautospecificMedias电视、报纸及杂志广告发布TV、Newspaper、Magazine文体活动赞助SportsandArtsponsor软性新闻softnews长春车展ChangchunAutoshow公开亮相/Publicpresentation经销商投放培训Dealer’sLaunchingtraining经销商展厅展示ShowroomActivities新车预售收订单Pre-salesBORA投放BORALaunching首批用户回访调查Firstbuyersurvey后续车型1.8L投放NewModelLaunching一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan样本及单页/BookletandFlyer一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan样本及单页/BookletandFlyer一汽-大众销售有限责任公司Faw-VolkswagenSalesCompanyLtd.BORA宣传计划/CommunicationPlan经销商材料/Materialfordealer一汽-大