奥美贩卖创意111

Ogilvy&Mather*Ref:TN/SELLING/WEL-1/rc&Ogilvy&Mather*Ref:TN/SELLING/WEL-1/rcInTwoWords,WhatisYourJobReallyAbout?请描述一下.你的工作本质到底是什麽?ASK:Intwowords,whatisyourjobreallyaboutinAdvertising?POST:Askfortheirwordsandpostresponses.Ogilvy&Mather*Ref:TN/SELLING/WEL-1/rcGreatIdeas好IdeaOgilvy&Mather*Ref:TN/SELLING/WEL-1/rcHowGoodAreYouAt自己问一问,你有多棒1.为你的品牌创造好的idea?2.认出好的idea?3.在内部发展广告的过程,保护好的idea?4.让客户买下这些好idea?5.卖出去之後,不让他们反悔?6.不因为具误导性的调查或胆小的伙伴,蚕食瓜分你的好idea?LOWHIGH12345COPY:Theattachedandhanditout.ASK:Participantstocompleteitindividuallyandhonestly.(Allowacoupleofminutes)SAY:Thatyouwanttogetasenseofwherethegroupis,totailorthemoduletomeettheirneeds.ASK&:Theirtwohighestscoresfromthelist(iftheyPOSThavethreeatthesameheightsayyouwillacceptthree...)Theirlowestscore(o