奥美课程设计109

Ogilvy&MatherRef:TRAINING/TT/4PROGDES/rc*ProgrammeDesign课程设计1Ogilvy&MatherRef:TRAINING/TT/4PROGDES/rc*TheTrainingCycle训练循环图Identifyneeds确认需求Designtheprogramme设计课程Setobjectives设立目标Selectmethodsofmeasurement选定评估方法Measurethechangeinperformance评估行为/表现上的改变Runtheprogramme执行课程Ogilvy&MatherRef:TRAINING/TT/4PROGDES/rc*DesignComponents设计原素Whatwehaveforthemtolearn我们有什麽要给他们学的?Whotheyareandwhattheyknownow他们是谁?他们已经知道了什麽?Howtheylearn他们如何学习3Ogilvy&MatherRef:TRAINING/TT/4PROGDES/rc*AdultLearning成人学习4Ogilvy&MatherRef:TRAINING/TT/4PROGDES/rc*HowDoYouStopYourselfFromLearning?你如何让你自己停止学习Inordertohelpotherpeoplelearnandchange,youneedtodiscoverhowyoulearn&changeandunderstandthewaysinwhichyoustopyourselffromlearning.为了要帮助他人学习及改变,你必需去了解你自己是如何学习,如何改变,和到底是什麽东西使你自己停止学习的.Reflectonarecentformallearningactivity(training,programme,lecture