2017全球移动报告（英文版）

TheGlobalMobileReportcomScore’scross-marketcomparisonofmobiletrendsandbehaviours?comScore,Inc.Proprietary.2IntroductionEarlierin2017,ourMobile’sHierarchyofNeedsreporthighlightedsomekeyconsumerbehavioursonmobiledevicesthatalignwiththehumanneedsestablishedinMaslow’sfamouspaper.Withtheadditionofnewmarkets,thisreportexpandsonthosefindingstoprovideaglobalsnapshotofthemobileecosystem.InTheGlobalMobileReport,comScoremobileandmulti-platformdatatohighlightdemographics,contentcategoriesandbrandsthatareshapingthedigitallandscape.Weexamineaudiencesthataredriving‘mobileonly’digitalconsumption,whichcategoriesaremore‘mobilefirst’,andthestateofglobalappconsumption,identifyingactionablesweetspotsforpublishers,advertisersanddigitalbusinesses.BenMartin|Director,GlobalMarketingInsights|bmartin@comscore.com淘宝店铺“Vivian研报”收集整理获取最新报告及后