AftertheBinge,theHangoverGInternationalFashionConsumptionSurveyInsightsintotheMindsofClothingConsumers2AfterTheBinge,TheHangoverAnewsurvey,commissionedbyGreenpeace,oftheshoppinghabitsofpeopleinEuropeandAsiafindsthatregularlybuyingtoomanyclothes,shoes,bagsandaccessorieshasbecomeaninternationalphenomenon.ThisisespeciallystrikinginChinaandHongKong,butisalsowidespreadinEurope,withuptohalfofconsumersbuyingmoreclothesthantheyneedanduse.Consumersarenolongershoppingbecausetheyneedsomething.Onthecontrary:youngerpeopleinparticularshopdespitealreadyhavingtoomuch,longingforfulfilmentandencouragedbysocialmediaandtheeaseofonlineshopping.However,shoppingdoesn’tmakepeoplehappyastheexcitementonlyprovidesatemporaryfix.Overconsumptionoffashionisnowdeeplyentrenchedinoureverydayculture,bothinoldEuropeaneconomiesandinemergingoness