2016-2017男士化妆品行业百度搜索报告（英文版）

MENCOSMETICINDUSTRYBAIDUSEARCHREPORT2016-2017BAIDUIMS百度整合营销策略部FOREWORD?MENCOSMETICCATEGORY:INCLUDEBOTHSKINCAREANDMAKEUP,FOCUSINGONFACIALPROBLEMSANDPRODUCTS(EXCLUDEDBODYCARE)?DATASOURCE:BAIDUSEARCHVOLUMEOFKEYWORDS?TIMEPERIOD:2015.04-2017.03?YOYGR:2016.04-2017.03vs.2015.04-2016.033NumbersaboutMenCosmeticIndustryDailySearch97KYOYGrowthRate30%%MobileShare85%DataSource:BaiduPVMenCosmeticIndustrySearchTrend0%10%20%30%40%50%60%70%80%90%100%PCMobileMobileShareThesearchvolumeofmencosmeticcategorykeptincreasinginthepast2years.DataSource:BaiduPVSearchContentAnalysisBrand24%Non-Brand76%+40%+5%Non-Product56%Product44%+32%+48%Only24%querieswerebrandrelated,whichindicatesthatmaleconsumershavelessbrandknowledgeandneedfurtherbrandeducation.Non-brandkeywordscomposedalargeportionandstillhadah