2016-2017护发行业百度搜索报告（英文版）

HAIRCAREINDUSTRYBAIDUSEARCHREPORTBAIDUIMS百度整合营销策略部2016-2017FOREWORD?DATASOURCE:BAIDUSEARCHVOLUMEOFKEYWORDS?TIMEPERIOD:2015.03-2017.02?YOYGR:2016.03-2017.02vs.2015.03-2016.02CategoryYOYgrowthrate21%MobileShare94%%Average89%4NumbersaboutHairCareDailySearch2.2MILMobilegrowthrate40%DataSource:BaiduPV0%10%20%30%40%50%60%70%80%90%100%0100000002000000030000000400000005000000060000000700000008000000090000000100000000PCMobMob%%Growthoflast12months:21%(mostcamefrommobile,especiallywithhairstyle).89%searchtrafficcamefrommobile(highestcheckedin2017,94%).SearchPeakPeriod:Springfestival(hairstyle)&Summer(hairproblem).HairCareIndustrySearchTrendThecomingreportcovers…HairStyle49%HairProblem26%HairDress11%Brand7%GenericProduct7%560brands46products10ways34problems90hairstylesO