谷歌：真够嗨-年轻人觉得什么更酷完全指南

IT’SLITWIPCOOLBOOK10.24.16ThepurposeofthismagazineistoprovideaglimpseintotheworldofteensintheUSthroughthelensofwhattheyfindcool.Coolisanindicationofwhatpeoplepayattentionto,whatgetsthemexcited,andcanoftenactasamanifestationoftheirhopeanddreams.Unlikemillennials,thisgroupisambitious,engaged,andfeelliketheycanchangetheworld.ForGenerationZ,what’scoolisalsoarepresentationoftheirvalues,theirexpectationsofthemselves,theirpeers,andthebrandstheyholdinthehighestregard.Whatyou’relookingatisproprietaryresearchconceivedandexecutedbytheBrandTeamforConsumerAppsatGoogle.Wehopeitservesasglimpseintothemindsofthemostinformedandconnectedgenerationyet—GenZ.COOLBOOK@GOOGLE.COM.GenerationZincludesthosebornbetweenthemid-1990stoearly2000s,howeverthisresearchisfocusedon13-17yearolds.#OFTEENS-Estimated60million1,2