2017年3月地产+健康:探索房地产跨界转型新方向www.pwccn.com/healthcare目录前言........................................................................................21.健康地产在中国的现状...........................................................21.1传统地产遭遇增长瓶颈,引来转型大潮......................................................21.2多重因素推动健康地产发展起步.................................................................3居民医疗消费需求日益增长,成为地产升级的内生性动力.........................3老龄化加剧推动人口结构转变,医养结合成为主要趋势............................3社会办医受政策影响日趋成熟,为地产转型提供落脚点............................31.3健康地产投资市场风起云涌,各方竞争布局逐步展开................................42.“地产+健康”的产业升级方向................................................52.1养老康复地产.............................................................................................62.2养生旅游地产.............................................................................................62.3健康服务地产..............................................................